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5 Tips to Bring First-Time Customers Back

You’re fine-tuning your social media campaign constantly. Cost per acquisition is down and conversion rates are up. Getting that first order is key – but what are you doing to turn that single order into a lifetime customer?

Here are 5 tips to bring first-time customers back for more.

1. Include a thank you note.

Tell customers that you appreciate their business. But if you’re going to make the effort, make it count with a little style and class.  Order stationery with your logo and handwrite the note. If your order volume is too high to warrant hand-written notes, use a hand-writing font and have it printed on uncoated stock to give it that personalized touch.

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2. Step up your shipping game with packaging that customers remember.

Cheap and generic polybags and bubble mailers may save you a few pennies, but do nothing to make your brand memorable. High-quality packages reflect the quality of your products and show your customers you care about all the little details.

3. Use a rubber stamp or custom stickers.

If you want your customers to come back for more but you can’t afford custom packaging, using a rubber stamp or custom stickers on your packages can be a cheaper alternative to help you re-enforce your brand message.

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4. Schedule automated email follow up.  

If you’re on Shopify you can automate email follow up with a MailChimp.  Send a follow-up email a week after your customer receives their order to ensure they are happy. Follow it up with a 30-day note.  If they don’t place a second order within 90 days, send a discount code to win them back.

5. Use discount codes to keep them coming back

Let’s face it, landing new accounts is costly. It is a lot less expensive to retain repeat customers with enticing promotions. Offer discount codes like:

  • “Flash sale – take 20% off orders placed today”
  • “Take 20% off on orders placed this month”
  • “Buy one, get one free”
  • “Order before 2:00 today and we will include a free gift”

Looking for affordable, high-quality e-commerce products packaging solutions? Best Mailer has the perfect selection of mailers in all the standard sizes you need.

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