If you run an eCommerce store, then you know that there are many decisions you need to make in order to increase your bottom line. Among those many decisions is determining which type of packaging material you’ll use to ship your products to your customers.
It may seem that product packaging has an insignificant impact on your success. However, as this article will soon prove, there are some packaging options that have significant advantages over others. One such example of this is paperboard packaging. We’ll describe the basics of what paperboard packaging is and why it is advantageous. Read on to learn for yourself why transitioning to paperboard packaging is likely the wisest decision for your eCommerce store
Now that you have a basic understanding of what paperboard packaging is, it is time for you to gain a full understanding of why this packaging material is currently gaining so much popularity. Read on to learn the specific advantages that paperboard packaging holds over other packaging options.
Paperboard Packaging is Lightweight
The most obvious benefit of paperboard packaging is that it is lightweight. The reason for this is that the paperboard consists of a single paper-based layer.
The lightweight quality of paperboard reduces shipping costs.The most common USPS rate for shipping lightweight merchandise is USPS Lightweight Parcel and postal rates for Lightweight Parcels are based on a per-ounce weight at a rate of approximately $0.20 per ounce. Therefore, reducing packaging weight by an ounce or two can have a significant impact on your postage rate.
Paperboard Packaging is Strong
After learning that paperboard is lightweight, many are quick to assume that it must also lack strength. However, that is not the case at all. Instead, paperboard remains durable despite being comprised of a single layer.
You’ll find that although it is thin, paperboard packaging does an excellent job of maintaining its rigidity. This means that paperboard packaging is just as capable of keeping your products safe from damage during shipping as nearly any other packaging option.
Paperboard Packaging is Affordable
Since paperboard packaging is both lightweight and durable, it is hard to imagine that it is also an affordable packaging option as well. Despite that, paperboard packaging proves to be comparable in price to other packaging options.
For instance, since cardboard consists of more material, it is often more expensive than paperboard. By contrast, some plastic shipping materials are cheaper than high-quality customized paperboard. So, while not the most or least expensive, you’ll find that paperboard is a reasonably affordable packaging option.
Paperboard Packaging is Environmentally Friendly
Another impactful reason why paperboard is becoming more popular than other packaging options is that it is more environmentally friendly. This makes paperboard packaging even more popular among the growing number of environmentally-minded businesses and e-commerce stores.
Despite packaging claims, bubble mailers and polybags are difficult to recycle, and in most cases, are not recycled. Paper-based labels must be removed from plastic packaging prior to recycling, and nearly all municipal recycling centers do not accept “film”, which is the industry term for flexible plastic, including shopping bags, plastic wrap, produce bags, etc. Since polybags and bubble mailers are deemed “film”, they must be recycled through special processing centers.
Paperboard is biodegradable and compostable. Since paperboard is also entirely recyclable as well, it earns a spot as one of the most sustainable packaging materials you can find.
Paperboard Packaging is Customizable
The final advantage that we’ll mention about paperboard packaging is that it is highly customizable. This opportunity for customization gives e-commerce stores and other businesses a chance to express their brand with something as simple as the packaging in which their products arrive to their customers.
In fact, customization alone is the reason that many companies are choosing paperboard packaging over other options. Having the choice to add your own colors, fonts, logos, and more makes your packaging unique and helps your company become that much more familiar to your target audience.
Are You Interested in Switching to Paperboard Packaging?
We hope that the article above has given you some idea of the amazing benefits of paperboard packaging. Even if you were unfamiliar with this packaging option when you started reading, you now know that paperboard is durable, cost-effective, sustainable, and customizable. Those benefits alone are often enough to convince many to start shipping their products using paperboard packaging.
If you run an e-commerce store and you are ready to make the switch to paperboard packaging for your products, then we would love to hear from you. At Conformer Products, we supply a wide range of e-commerce stores with paperboard products that help them market their businesses, ship products, and more.
We not only offer customizable paperboard packaging options that are perfect for your brand, but we also offer some of the best paperboard presentation folders and mailers that you can find. If you are interested in learning more about what we have to offer your e-commerce store, reach out to us today! We’d love to hear from you.
