Shopping online has never been easier (or more popular) for consumers across the globe. With the rise of e-commerce, it’s only natural that the number of online shoppers worldwide rise along with it and in 2023 the number of digital buyers is at a whopping 2.64 billion (33% of the global population). While many online shopping events like Amazon Prime Day, Black Friday, and Cyber Monday are contributors to this statistic, the convenience of shopping online makes it a weekly if not daily activity for many of these shoppers, and it’s never been more important for businesses to pay attention to the materials they are shipping.
Why eco-friendly matters
Long gone are the days when consumers ignore the type of packaging (and amount of packaging) used for their products. It’s likely happened to you where you’ve ordered a small item and received an obnoxiously large package or been shocked by the amount of plastic wrap used to transport and protect the product. In fact, according to Forbes, consumers are beginning to demand sustainable products and shopping formats, with Gen Z leading the charge for consumers willing to spend more for sustainable products. Since the influence of Gen Z will only continue to increase, this focus on sustainability is one that should not (and cannot) be ignored by retailers.
Packaging is a great place to start
If you are primarily an ecommerce business (or ship anything to consumers at all) packaging is your first impression. Therefore, sustainable packaging is a great way to impress your customers off the bat, and contrary to popular belief, it doesn’t have to cost you an arm and a leg to make the switch to eco-friendly mailers. Be proud of how you ship with sustainable packaging and update your shipping materials to 100% paper based,100% recyclable materials.
Paper-based packaging is a great way to achieve this, especially given that paper and paperboard is leading the recycling in the United States at 67% of goods recycled followed by metals at only 13% and rubber at 6%. It’s also important to note that contrary to popular belief, paper-based address labels applied by the shipper as well as the carrier’s coding labels including USPS, UPS, and FedEx, do not need to be removed from paperboard packaging prior to recycling.
An ideal solution: Best Mailer
At Best Mailer, we are proud to serve sustainable businesses and believe in the power of recycling and environmental responsibility. As such, our mailers are 100% paper-based, 100% recyclable, and 100% compostable and our eco-friendly packaging is ideal for sustainable businesses who want to ship with confidence and conscience and are looking to not only make a great impression on their customers, but also a difference in the world of ecommerce.
Our high-quality mailers go head-to-head with bubble mailers and small boxes when it comes to capacity and ease of use, but they are far superior when it comes to recycling and quality. Our products make it so you and anyone you ship to can safely and confidently recycle any of our mailers. With mailers that are as great for the environment as they are for your business, you can easily make a difference starting today.
